Airtel, GSMA undertake $400,000 project to empower 250,000 Kenyan farmers
BY EDMUND SMITH-ASANTE
Airtel Africa yesterday, September
5, 2012, announced a US$ 400,000 innovative project with a grant from the GSMA Development
Fund, to provide approximately 250,000 small-holder farmers in Kenya reliable
and relevant agricultural information via their mobile phones.
The innovative project, dubbed
‘Sauti ya Mkulima’ (Swahili for voice of the farmer), aims to provide farmers
with access to pertinent agriculture-related information, advice and research
that will help them make better decisions about their crops, increasing the
productivity of their yield, as well as their potential income.
According to Airtel, it will also
help create a farmer community within which peers can share experiences and
exchange information about social gatherings, events, and job opportunities.
Outlining the importance of the project, Shivan
Bhargava, Managing Director, Airtel Kenya, said: “At Airtel, we recognise
innovative telecommunications solutions have the power to transform
communities. This initiative is a solid testament to what partnerships that
harness relevant consumer needs can achieve in overcoming daily challenges. We
are excited and thankful to the partners involved in birthing this initiative.”
“Our ‘Sauti ya Mkulima’ project will provide
small-holder farmers with access to quality content, information and know-how
on agriculture-related activities. Gaining access to this information will be
immensely beneficial to the farmers whose livelihoods are dependent on their
yield,” he added, saying the information will allow farmers make better
informed decisions that will result in improved productivity.”
Initially, the ‘Sauti ya Mkulima’ project
will focus on small-holder Kenyan farmers engaged in maize, banana, mango,
rice, beans and horticulture (tomato and black night shade) crops, while information
on more crops will be added on a quarterly basis, say the initiators.
Airtel also plans to further develop
the model and eventually replicate it across all its markets on the continent
of Africa.
Meanwhile, the GSMA mFarmer
initiative, which is supported by USAID and the Bill & Melinda Gates
Foundation, aims to facilitate the rapid scaling of the use of mobile phone
networks to provide farmers in developing countries with agricultural
information.
The funds provided for the project will
be used to develop a reliable database of content with the help of partners
such as the Centre for Agricultural Bioscience International (CABI), an
inter-governmental not-for-profit organisation and radio-based information
provider Kilimo Media, as well as to set up the technological capabilities to
execute the project with the help of world-class technology service providers.
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