Meal preordering service now onboard Emirates

By Edmund Smith-Asante

Emirates passengers can now preorder their meals 14 days before their flight

International airline, Emirates, has taken the first steps in an innovative initiative of meal preordering, whereby customers will be able to preselect their hot main meal between 14 days and 24 hours in advance of their flight.

This is to ensure that passengers get their preferred meal choice every time, as well as help to reduce food wastage.

The meal preordering adds to the convenience of digitally enabled journeys that Emirates passengers enjoy, as well as website check-in and app check-in, the option of digital boarding passes and itinerary management.  

A statement from the airline on July 19 indicated that the initiative will be rolled out from July 25 onwards in Business Class, on all flights between Dubai and London Heathrow, London Gatwick, and London Stansted.

This innovation adds more benefits to the Emirates customer experience, improving time management and adding another layer of insight into meal consumption onboard.

“Meal preordering will be added to the existing suite of AI-enabled customer preference tracking data and cabin crew reports, which facilitate menu planning and optimal food loading to deliver the premium ‘restaurant in the sky’ inflight dining experience,” the statement said.

Process

It indicated further that up to 14 days before a flight, passengers will be able to browse the onboard menu on Emirates.com or on the Emirates app and choose from a selection of regionally inspired dishes with locally sourced ingredients. Passengers can also pre-order special meals if required.

On the aircraft, cabin crew will use a custom-built application on a device to view the meal selection and serve the passenger their choice of hot dish.

Emirates says it plans to expand the meal preorder initiative to more routes and classes in the near future and is closely monitoring customer feedback from the initial roll out phase.

Emirates passengers are also invited to review all aspects of their flight in a quick digital survey that appears on the inflight entertainment screen, providing feedback and insights that ensure customers fly better with the airline.