Airtel, Sproxil collaborate to fight drug counterfeiting in Africa
BY EDMUND SMITH-ASANTE Bharti Airtel, a leading global telecommunications company in Africa, has announced a partnership with Sproxil, a venture-backed, social enterprise that provides world-class brand protection services in emerging markets, to combat the counterfeit drug market in Africa. Stating what informed its decision to go into the partnership, Andre Beyers, Chief Marketing Officer, Bharti Airtel, Africa, commented, “Our goal is to bring affordable and easily accessible health services to over 450 million people. The battle against counterfeit drugs is a huge step towards this goal.” “Whilst this agreement is a step in the right direction, I also believe that collaboration between all the stakeholders in the mobile health ecosystem is key to a successful and sustainable future,” he added. Also commenting on the benefits they stand to gain from the partnership, Dr. Ashifi Gogo, Sproxil CEO, said; “Building relationships with individual telecom companies and acquiri