Sustainable change in business hampered by desire for quick gains - Expert poll
BY EDMUND SMITH-ASANTE A survey conducted in December 2011 by GlobeScan and SustainAbility of attitudes across businesses, NGOs, academia and government, has revealed the clamour for short term financial gain as a major obstacle to sustainable change in business. Otherwise referred to as financial short-termism, 88% of the 642 experts polled said they see pressure for short-term financial results as a barrier to businesses becoming more sustainable. The latest wave of The Sustainability Survey, a regular survey conducted by GlobeScan, an international opinion research consultancy with a network across over 50 countries and SustainAbility, a think tank and strategy consultancy working to inspire transformative business leadership on the sustainability agenda, asked experts to say whether they considered a range of factors as being barriers to increased sustainability by businesses. Although most of those polled identified multiple barriers, financial short-termism was seen a